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Don’t Real Estate Clients Deserve The TRUTH?

While Realtors agree to live by, and abide with, the Code of Ethics, there is often a big difference, between, merely abiding by, and taking it fully, to – heart! Since real estate agents, only make a living, when/ if they sell (or list, and it sells) a property/ house, far too often, the overwhelming focus, ends up being on selling and sales, unfortunately, at times, at the expense of providing the type of quality service, clients need and deserve! In the vast majority of instances, agents are ethical, caring people, but human nature, often interferes, because selling, may consume them, and their time (and focus). With this in mind, this article will briefly examine, and discuss, using the mnemonic approach, what providing real estate agents, with the TRUTH, means and represents.

1. Truthful; timely: While an agent owes his allegiance to his client, he must consistently be truthful, and honest, in everything he says, and does! He must explain fully, and provide essential, focused, directed, timely advice, as well as consistently taking timely action!

2. Real estate; relevant; realistic: Agents must be knowledgable and skilled, so they provide the best, real estate advice! They must know and understand their local market, and provide relevant representation. To do so, they must be willing to provide realistic advice, including the realities of pricing, Understand my trademarked slogan, I’ll always tell you what you need to know, not just what you want to hear!

3. Unique; useful; usable: What unique services, skills, etc, will a particular agent be offering? Evaluate whether the feedback is consistently useful and usable, and answers/ address concerns and questions, fully and honestly!

4. Trends: The best service can only be provided, if an agent knows and recognizes the relevant trends, which might impact, affect, and help, the marketing of a specific home!

5. Helpful; head/ heart: Evaluate whether the advice, service and direction taken, is truly helpful, for the client, in order to achieve his objectives! The finest real estate professionals consistently look at both the emotional, as well as logical approach, and provide the finest service and advice. This commitment to maintaining a head/ heart balance, is what often differentiates quality representation, and simply, the ordinary!

Since there is little doubt, real estate clients deserve and need the TRUTH from their agents, shouldn’t professionals strive to consistently provide that, and proceed accordingly? How do you feel about this concept and approach?

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